Do you ever feel like you’re talking to yourself when you post on social media?
If you’re struggling to get your fans or followers to engage with you or your business on Facebook, Twitter, Instagram or any other social media platform, today I have 10 tried and tested suggestions to help you gain more interaction, without spending money to get your posts seen!
The only caveat to seeing results from these ideas though is that you need to be posting good quality content on your social media profiles. Which I know can be challenging in itself but it becomes easier to consistently post quality content that your target audience will love if you have a plan!
So first up I’ve put together a free ‘10 Minute Social Media Plan’ for you, which you can download HERE to help you start getting more results from using social media for your business or blog ;-)
With a plan in place we can now talk about 10 ways you can increase engagement on social media, and by ‘engagement’ I’m generally talking about your target audience taking one of four actions when they see a post from you; 1) comment, 2) like, 3) share or 4) click through:
MIX UP YOUR POSTS - Post more ‘lifestyle images’ like the ones people are used to seeing from their friends on social media rather than always making it obvious you’re posting to promote your business. It’s much more engaging to see real-life, behind-the-scenes photos so think of ways you can share images of your products in this way or maybe post photos of your customers enjoying your services?
POST ON SEASONAL TOPICS - People are more likely to engage with posts when they’re related to subjects that are top of mind, like current events, key dates or seasonal celebrations. Put together a calendar of topics your target audience might be interested in (like GBBO, Wimbledon, National Dog day or Christmas) then plan posts around these to build relationships with your fans and get them used to interacting with you on social media.
BE FRIENDLY AND ‘ACTIVE’ – Interaction is a reciprocal thing so be as ‘social’ as you can to encourage your followers to do the same! For example; respond to comments quickly, like and comment on posts from your followers and join Facebook groups or Twitter chats. Be as helpful as you can and keep relationship building as your main goal rather than just trying to get people to follow or buy from you!
USE NICHE HASHTAGS – If your hashtags are too broad or generic you’ll get lost amongst a huge sea of posts (and they can attract spammers, particularly on Instagram!) so do some research and find more specific hashtags that your target audience are using to give your posts more chance of being found by them.
GIVE YOUR FOLLOWERS A CLEAR DIRECTION - Add a simple call to action to your social media posts to tell your audience what you want them to do next, otherwise they’ll do nothing! For example; ‘click here’, ‘watch this’ or ‘retweet this’ but make sure you only use one request per post though otherwise you’ll confuse people. The aim is to get your audience into the habit of taking action on your posts so that when you do (subtly) promote your products or services they’ll be more likely to click through.
BE PROACTIVE - Don’t wait for your target audience to find you, go out and find them! On Twitter the search bar is brilliant for this, just type in specific, keywords related to your business, like; “hiring a xxx” or “where to buy xxxx” then reach out and start connecting! Answer people’s questions, just say hello or retweet their requests to get noticed as a useful account to follow.
INTRODUCE YOURSELF TO YOUR TARGET AUDIENCE – a good way to do this is to go through the followers of your competitors, or other brands currently serving your ideal customers, and start interacting. Introduce your business to people in your target audience by liking or commenting on a handful of their posts to encourage them to come over to your profile and hopefully start following you!
BE WORTH FOLLOWING - Share good content from others (i.e. content you can see is already getting a positive response and is relevant to your target audience) regularly to help you build relationships, provide value to your current audience and position you as a source of good quality content. Don’t forget to re-share old popular content of your own from time to time too!
ALIGN YOUR BRAND TO OTHERS - Align your business with brands your target audience love. Sharing, retweeting or showcasing their stuff can help your target audience to not only notice you but also to connect with you over a shared interest or love of that brand too!
UTILISE THE FAST MOVING NATURE OF SOCIAL MEDIA! – Asking your fans or followers questions is a great way to get them involved in your business but the trick is to make your questions ridiculously easy to answer. For example; give people a few options and ask them to vote with A,B,C or D or ask them to ‘fill in the blank’. By keeping the responses required to a quick one-word answer or something easy and fun and people will be much more likely to engage.
I hope you’ve found these suggestions useful and you’ll give them a try over the next few weeks? When you do make a note of your follower numbers and engagement levels before and after testing out each suggestion so you can see which ones work best for your business!
Oh and don’t forget to download your free ‘10 Minute Social Media Plan’ template too.