Firstly I just wanted to thank you all for your support and lovely lovely messages over the last 24hours following a little issue I had regarding plagiarism of my original designs.
All of the discussion got me thinking; a lot of you commented on the photography style of the aforementioned images - specifically the use of hand positioning, background choice, and even nail art.
It dawned on me that the consistency with which I photograph my work, the way I design my blog, shop and post to my social media accounts has helped me to build a really solid, recognisable brand - HOORAY!
So I thought, hey why not turn a somewhat negative experience into something positive, that might hopefully help some of you lovely lot!
Here then, are my thoughts on creating a strong brand for your business:
1//. Branding is as much about simplicity as it is about consistency - sometimes we can find ourselves with a hundred good ideas, all bursting to get out. It can be super tempting to say 'yes' to all of those nice ideas.
For example, in a product range - you might sell lovely handmade silver jewellery, but have had a great idea for a range of cards, and also, following a recent passion for the 'Great British Sewing Bee' decided you're actually rather good at making pretty dresses.
Expanding your range can often really benefit your business and solidify your brand image, but you should always consider before adding a new product to your repertoire - 'will this product dilute my brand or enhance it?'. By that I mean, you should carefully consider whether your latest idea builds on what you already sell.
For instance, if you illustrate - having fabric printed with your illustrations on to make into other products might be a fantastic avenue to explore. Harriet of Hello Harriet has done just that, extremely well!