By the time you've finished reading this post, you'll want to start planning your first live broadcast on Periscope.
Everyone is talking about Periscope. It's the hottest new marketing tool on the web. Video is increasing in popularity all the time as a marketing tool. But live video streaming is even better than that. It's one of the best ways to get right in front of your audience and gives you the chance to add real value to your viewers.
Whether you’ve been running a business for five years or five months, Periscope is the perfect addition to your strategy. But if you’re still undecided about this new social media channel, then this post is for you. So before we start, here’s a quick introduction just to let you know what Periscope actually is.
Periscope is a mobile app that is committed to user-generated live streaming video content. It’s a brand new way to connect with your audience on a very real level. This is such an exciting new platform for small businesses and people who love social media.
The overarching strategy of Periscope is engagement. It’s live, which makes the whole experience much more captivating and intimate, rather than pre-recorded video content. It’s instant and real. It’s breaking down the barriers between business and customer and between blogger and reader. But are there any benefits? Definitely.
4 Reasons Why You Need To Use Periscope
1. You Get the Chance to Showcase Your Personality
As a business owner, one of the most difficult things to do is to showcase your personality. You know you’ve got to keep a consistent brand presence and be professional, which means it’s hard to know the limit of how much you should inject your personality. If you have this problem, Periscope is the answer. You won’t need to struggle to find ideas of how to be more personal in your business, because Periscope is all you need to use. You’re just talking. You’re not rehearsing, you can’t edit yourself – you’re live and real, and that is what lets your personality shine through.
2. Periscope Can Expand Your Professional Reach
Anyone can watch your live broadcasts. It doesn’t matter where they are in the world, or where you are – all they need is something to watch you on. This platform allows you to share links to your upcoming broadcasts, and whilst you’re live streaming, to all your social networks. Sharing that you’re live on Periscope to Twitter, LinkedIn and even your email list, means you’re inviting everyone to watch you. People will come across you that have never found you before and your professional reach will definitely expand.
3. People Can Get to Know You and Trust You – Which Means They’ll Buy from You
There’s a quote from Zig Ziglar that I love and it’s so relevant here: “If people like you they will listen to you, but if they trust you, they’ll do business with you.” Periscope makes this possible and is one of the fastest ways to build trust. It’s live streaming, which means past, current and potential customers can gain a real, personal insight into the content that you’re sharing. Live streaming is what makes Periscope unique – it’s the most personal platform out there.
4. You Can Drive Sales Using Periscope
Kim Garst is one of the best and biggest social media experts out there. If you haven’t checked her out, go and do it when you’re finished here. In an interview, Kim said that Periscope is the fastest sales process she’s ever witnessed on social media. She created 5 figures in sales from one scope in just 20 minutes on her own.
That is insane! But proof that you can drive sales on social media.
It’s about showcasing your products in a way that solves a problem for others and makes them want to buy it. Have you heard of pain points? Find a pain point you know your audience has and sell a product to them to solve that pain point. It works wonders. Get creative in showing the world how you solve problems.
I could go on about the benefits of Periscope. Now, I think you need to see them to believe them. But if you’re worried about trying your first broadcast or have no idea what you’d live stream about, here are just a few general ideas that you could try out.
6 Ways You Can Use Periscope For Your Business
1. Behind-the-Scenes Videos
You know on Instagram how people love seeing pictures of desks and where business owners work? It’s exactly the same for Periscope – but on a much more personal level. Not only can you take viewers behind-the-scenes of your office, but you can also take them behind-the-scenes of how you actually make your products. Periscope allows you to show your audience detail that you wouldn’t be able to show them anywhere else. Anything goes here – house tours, your pet, how you organise yourself, getting your daily routine together and so on. Behind-the-scenes always works.
2. Live Q&A Sessions
Live streaming is the perfect opportunity for a Q&A session. It’s just like you’d do on Twitter – but better, because you’re actually speaking to people! Invite your audience to ask questions throughout your broadcasts – this is a great way to speak personally to members of your community, plus you can show you’re an expert about your particular industry. And if potential clients or employers are watching you, it shows you’re comfortable at thinking on your feet and you’ve got bad ass communication skills!
3. Professional How to’s
I’ve seen a lot of these on Periscope and they work really well. Offering live how-to videos is a great way to build your brand and even better than YouTube, because your viewers can ask questions on the spot. If they need anything clarifying or have any additional questions, you know you can respond to them instantly whilst you’re live.
4. New Product Demos
Similar to behind-the-scenes, you can also use Periscope to share a demonstration of a new product you’ve launched. Whatever products your business consists of – jewellery, printables, diaries – you can walk people through how best to use a product and take care of it. You’ve created the product so you know it better than anyone, and your audience will know that too.
5. Focus Groups
I haven’t seen a live focus group yet but it’s such a great idea. If you’re in the middle of creating a product or you’ve got an idea for one, why not do a Periscope and ask for live feedback on it? Not only can this save you both time and money, but it also lets you develop and validate your ideas too. Ask viewers to vote on the title, colours choices, and you can even show them a prototype. The possibilities are endless.
6. Announce Flash Sales
If you run an online shop for your business, a great way to reward your Periscope viewers for engaging with you is to offer voucher codes for flash sales. But here’s the great part – the voucher codes are for viewers-only. You’re making it a very specific and exciting thing to be a part of. You get the vouchers live on Periscope and nowhere else!
This all sounds great, right? But I know there’ll be one question on your mind:
Is Periscope just one more thing to worry about?
Maintaining an online presence means we feel like we need to be everywhere. But it doesn’t have to be just another thing – think about ways that you can incorporate it into everything you already do. Got an announcement to make? Why not broadcast it on Periscope instead of writing a blog post about it? See it as another opportunity to interact with your audience on a much more personal level than any other platform.
I’ll be trying my first Periscope very soon. The only question is, will you?